1. Evaluate recent initiatives at Royal FloraHolland, including GreenRail, GreenBarge, Hubways, and CoolChain? What are the objectives of these initiatives? Do you think they will succeed in helping Royal FloraHolland maintain its market leadership?

2. What changes should Edwin and Rob consider for Royal FloraHolland’s Supply Chain?

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *