Keeping current with the changes in the marketplace is often a real challenge to marketers, as sometimes changes must take place in a collapsed time frame due to globalization and the Internet. In this Discussion, you will discuss some of these challenges and how companies can respond. 

Keeping current with the changes in the marketplace is often a real challenge to marketers, as sometimes changes must take place in a collapsed time frame due to globalization and the Internet. In this Discussion, you will discuss some of these challenges and how companies can respond. 

Topic: Distribution (i.e., Place) Changes

Over the years, some brick-and-mortar retailers have struggled. More customers are purchasing online, changing the distribution model.

· What advice would you give to retailers to counteract this trend in the retail industry?

· What argument is there for having brick-and-mortar stores? Explain.

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