Please leave website links along with citations on reference pages so can I review them. 

Expedia Group, Inc. 


Please leave website links along with citations on reference pages so can I review them.

Single spaced

Executive Summary (1 to 2 paragraphs) 

This should be 1 to 2 paragraphs providing a brief overview and synopsis of what the rest of the paper is about. You should write this last. The following information should be included in the paragraphs (not bulleted):

  • Company name
  • Segment in which they compete
  • Major competitors
  • What problem do they face
  • What is the evidence of the problem
  • What is the proposed solution
  • How will that solution help solve the problem

Section III: Business Model Canvas

Customer Facing (+/-2 pages – single spaced)

Value proposition.

In this section you will describe the value proposition of your selected company. A company’s value proposition is what distinguishes it from its competitors. The value proposition provides value through various elements such as newness, performance, customization, “getting the job done”, design, brand/status, price, cost reduction, risk reduction, accessibility, and convenience/usability. The value propositions may be: (1) quantitative – price and efficiency or (2) qualitative – overall customer experience and outcome.

Before you move on to any more of Section III, this value proposition MUST be approved. The entirety of the rest of Section III must relate directly back to the Value Proposition. It is a critical piece of this section. To accomplish this:

1. Use the Mission, Vision, and Guiding Principles of your chosen company to determine a value proposition. If your selected company has many different brands/flags (e.g. Darden = Olive Garden, LongHorn Steakhouse, Yard House, Seasons 52, etc.), then choose ONE of those brands to establish a Value Proposition. You should use the website for that specific brand for the research to determine and write the value proposition.

2. Essential components: Relevancy, Quantified Value, and Differentiation – see the value proposition homework for assistance.

Here are some questions you can answer to help you determine this:

· What value does my company deliver to the customer?

· Which one of our customers’ problems is my company helping to solve?

· What bundles of products and services does my company offer to each segment?

· Which customer needs is my company satisfying?

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