Explain the relative emphasis that would be placed on advertising or personal selling in each of the following situations: (a) manufacturer of an infusion pump therapy kit for use in hospitals, (b) a hospital offering a nutrition workshop for seniors, (c) an academic medical center offering a helicopter service for trauma cases within a 200-mile radius of the facility.
At least 250 words
At least 2 references
One reference can be from the textbook.
Textbook: Essentials of Health Care Marketing 9781284094312 Eric N. Berkowitz Jones & Bartlett Publishers
The refence for that textbook is:
Berkowitz, E. N. (2017). Essentials of health care marketing.