Executives using SWOT analysis compare internal strengths and weaknesses with external opportunities and threats to generate ideas about how their firm might become more successful. Ideas that allow a firm to leverage its strengths, steer clear of or resolve its weaknesses, capitalize on opportunities, and protect itself against threats are particularly helpful. 

Section IV: SWOT Analysis (+/- 1 page – single spaced) 

 

Executives using SWOT analysis compare internal strengths and weaknesses with external opportunities and threats to generate ideas about how their firm might become more successful. Ideas that allow a firm to leverage its strengths, steer clear of or resolve its weaknesses, capitalize on opportunities, and protect itself against threats are particularly helpful.

You will research the SWOT for your company and report out your findings below. Please be sure to include your INTERPRETATION of the analysis in terms of what your company should do/not do in each section. This section should be written out in complete paragraphs… at least one for each sub-section (SWOT).

 

Internal Environmental Evaluation 

            Strengths. 

            What are the company’s strengths, and how can they be leveraged?

 

            Weaknesses. 

            What are the company’s weaknesses, and how can they be mitigated?

 

External Environmental Evaluation 

            Opportunities. 

            What opportunities are present, and how can the company capitalize on them?

 

Threats. 

            What are the threats to the company, and how can the company fortify against them?

 

            

 

Resources:

1. Use Library Resources. There is Libguide for HFT 4294 that will have several helpful databases listed. You will need to login to the Library website using your FIU credentials. Then go to:  https://library.fiu.edu/hft4294

Welcome – HFT 4294 – HFT 4294 – Senior Seminar in Hospitality Management – FIU Libraries at Florida International University

Welcome to the HFT 4294 – Senior Seminar in Hospitality Management libguide! Information corresponding to your assignment is arranged into the three tabs to left: Find a Company, Industry Analysis, and Company Analysis & SWOT.

library.fiu.edu

2. . Use the “Company Analysis” tab on the left and the SWOT Analysis sub tab.

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