You are the new owner of Vanda-Laye Corporation. You are interested in your company’s cost and revenue relationships as well as its future pricing strategies. 

Course Project

You are the new owner of Vanda-Laye Corporation. You are interested in your company’s cost and revenue relationships as well as its future pricing strategies. 

Tasks:

  • ****Analyze how the Utility Theory can help you determine pricing as you make changes to the companies pricing strategies.
  • ****Evaluate what information is needed to assess the company’s cost and revenue relationship.  What does this information tell you about the company?
  • ****Explain the impact supply and demand has on the company’s pricing strategy. 

Submission Details:

  • Submit a 2-3 page Microsoft Word document, using APA style

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