Use at least three academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product or service.

Use at least three academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product or service.

Use the Part C Marketing Plan Template [DOCX] to complete the assignment.

Note: Wikipedia and other websites do not qualify as academic resources.