Read “Case 2: Airbnb in 2018” in your Connect textbook.
In the accommodations market, Airbnb appears to have a significant advantage over its competitors as it relates to regulations affecting the operations of its business.
- Develop & discuss a business strategy that will allow Airbnb to meet local, state, and international regulatory requirements and motivate individuals to benefit from participating in this space of the accommodations market.
- Assess & discuss: how can Airbnb ensure the ethical treatment of consumers?
- Assess & discuss: should there be a separate strategy for the international component of Airbnb’s business model?